Can a groomer or dog trainer sell treats under their own name? Yes. Start by putting your own sticker label on clear bags of bully sticks or freeze-dried training treats bought in bulk, then move to custom printed labels or bags through our private label program once you know what your clients reorder.
Groomers see the same dogs every few weeks. Trainers see the same owners every week of a class. That repeat contact is exactly what a brand needs. A bag with your salon or training business on it reminds the owner who to call next time, and it can only be reordered from you. This guide shows what to put in your bags, what each bag costs at today's prices, and when it makes sense to talk to us about printed packaging.
Why put your own name on the treats you sell?
- Your name stays in the house. A bag on the pantry shelf is a reminder to rebook the next groom or sign up for the next class.
- No price shopping. A national brand can be compared online in seconds. Your own bag can't.
- It matches what you already recommend. Owners ask groomers and trainers what to feed and chew. Your label puts your advice in their hand.
- Reorders come back to you. If the dog loves "your" treats, the owner has to come back to you to get them.
What should groomers and trainers put in their bags?
The best product depends on when the bag goes home. Here's how the two businesses differ:
| Groomers | Trainers | |
|---|---|---|
| When the bag goes home | At pickup, after the groom | At the first class, as homework, or as a graduation gift |
| What owners want | A chew to keep the dog busy at home | Small, soft rewards for practice |
| Good first product | Bully stick resale packs, already bagged in 5, 10 or 20 counts | Freeze-dried training treats or trachea bites, portioned into small pouches |
| Label idea | "From your friends at [Salon Name]" plus your rebooking number | "Practice treats from [Training Co.]" plus your class schedule or website |
What does each private label bag cost at today's prices?
Chew costs use today's prices on ValuePetSupplies.com, with free shipping to US48 street addresses. The shelf prices are example numbers to show the math, not suggested retail prices. Set your own. If you bag loose treats yourself, your pouches and labels cost extra.
| Your bag | Bought as | Pack price | Cost per bag | Example price | Gross profit | Margin |
|---|---|---|---|---|---|---|
| Bully sticks, 5 per bag | Medium 6" resale pack, 80 bags of 5 | $518.98 | $6.49 | $12.99 | $6.50 | 50.0% |
| Bully sticks, 10 per bag | Medium 6" resale pack, 40 bags of 10 | $518.98 | $12.97 | $24.99 | $12.02 | 48.1% |
| Freeze-dried training treats, 4 oz pouch | USA chicken, apple and kale, 16 lb pack (64 pouches) | $399.99 | $6.25 | $14.99 | $8.74 | 58.3% |
| Beef trachea bites, 4 oz pouch | Premium trachea bites, 5 lb pack (20 pouches) | $99.99 | $5.00 | $9.99 | $4.99 | 49.9% |
Cost per bag is the pack price divided by the number of bags or pouches, rounded to the cent. Margin is gross profit divided by the example price. The resale packs come in clear, unbranded bags, so your sticker is the only brand the client sees.
Does pack size change the cost of a training treat pouch?
Yes, a lot. Here's the cost of a 4 oz pouch from each size of our USA freeze-dried chicken, apple and kale training treats at today's prices:
- 1 lb bag, $64.99: $16.25 per 4 oz
- 2 lb bag, $99.99: $12.50 per 4 oz
- 4 lb bag, $164.99: $10.31 per 4 oz
- 8 lb wholesale pack, $209.99: $6.56 per 4 oz
- 16 lb wholesale pack, $399.99: $6.25 per 4 oz
A trainer running a few classes a month may start with a 4 lb bag to test, then step up to the 8 or 16 lb pack once every student is going home with a pouch.
What should go on your label?
- Your business name and logo, big and easy to read.
- What's inside and how much, for example "Bully Sticks, 6 inch, 5 count" or "Freeze-Dried Chicken Training Treats, 4 oz."
- A simple safety line, such as "Always supervise your dog while chewing."
- How to get more: your phone number, booking link or class schedule.
Check your state's rules for pet treat labels and repackaging before you sell, and ask us for the product details you need for your label.
When should you move to printed private label bags?
- Your sticker-label bags are selling and you're reordering the same products on a regular schedule.
- You want a finished look on the counter instead of a sticker on a clear bag.
- You're adding a second location, selling online, or supplying other groomers or trainers.
Our private label program offers custom printed labels or bags and palletized shipments, with exclusive pricing for high-volume buyers. We're a family-owned business, here since 2004, shipping from our 64,000 sq ft warehouse in Livingston, TN. Tell us about your plans and our reseller team will be in touch.
Frequently asked questions
Can a dog groomer or trainer sell treats with their own label?
Yes. Many start with bulk chews or training treats in clear bags with their own sticker label, then move to custom printed bags through a private label program. Check your local business license and your state's rules for pet treat labels and repackaging before you start.
What's the cheapest way to make my own training treat pouches?
Buy a larger pack and portion it yourself. At today's prices, a 4 oz pouch from our 16 lb pack of USA freeze-dried chicken, apple and kale training treats costs $6.25 in treats, compared with $16.25 from a 1 lb bag. Pouches and labels cost extra.
What does the ValuePetSupplies private label program include?
We offer custom printed labels or bags and palletized shipments, with exclusive pricing for high-volume buyers. Fill out the private label form and our reseller team will be in touch to talk through your products and quantities.
Ready to put your name on the bag?
- Buy bulk direct, no account needed. Start with resale packs or bulk bully sticks, with free shipping to US48 street addresses.
- Selling a lot? Approved resellers get wholesale pricing and 400-count wholesale packs. Apply for a wholesale account.
- Want printed bags with your logo? Tell us about your private label plans.
Our take
Groomers and trainers already have the hard part of a brand: owners who trust them and come back on a schedule. A bag with your name on it turns that trust into something the client takes home. Start with one chew and one training treat, put your label on them, and see what your clients reorder. When the same bags keep selling, call us about printed ones.
— The ValuePetSupplies family, Livingston, TN
Questions?
Call our Tennessee team at 800-825-8373 or email support@valuepetsupplies.com. We've been helping pet businesses stock natural chews since 2004.